Ken Gray - Senior Digital Experience Strategist
13 Feb 2023
Sitecore is a powerful digital experience platform that has the potential to revolutionize the way you do business. When you first purchased Sitecore, you had a vision of how you were going to use it to drive growth, improve customer experience, and increase conversions. However, many Sitecore customers struggle to fully realize the potential of their investment. If this sounds like you, don't worry. You can still get value out of Sitecore and achieve the results you're looking for.
The first step to getting more ROI out of Sitecore XP is to assess your team. Have the people who work with Sitecore changed since you first started using it? If so, it's important to ensure that the new team members have the skills and knowledge necessary to effectively use Sitecore. Additionally, it's important to ensure that everyone on the team understands the capabilities and limitations of Sitecore, so they can use it to its fullest potential. Konabos has Sitecore Coaching, Training, and Mentoring for upskilling your team, and can help you assess where there are gaps.
Once you've evaluated your team, it's time to take a look at your processes. Do you have specific use cases or scenarios that you want to implement with Sitecore? If so, what aspects of Sitecore have you not yet utilized, and why? This information will help you identify areas where you can improve your Sitecore implementation and get more value from your investment. One of the main reasons customers buy Sitecore is for its personalization and A/B testing capabilities. If you need help enabling personalization, marketing automation, and A/B/n testing, please connect with Ken Gray our two-time Sitecore Strategy MVP.
Another important factor to consider when getting more ROI out of Sitecore XP is technology. Do you feel limited by your Sitecore implementation? For example, are you able to effectively personalize your website or digital experiences for your customers? Do you have staging and testing areas that allow you to test new features and functionalities before they go live? If you're not able to take advantage of these and other Sitecore features, it's time to evaluate your technology infrastructure and make the necessary changes to unlock the full potential of Sitecore. Request a Konabos Road Mapping Session and let's see where we can help you find some ROI.
In conclusion, getting more ROI out of Sitecore XP requires a combination of people, processes, and technology. By assessing your team, refining your processes, and optimizing your technology, you can unlock the full potential of Sitecore and achieve the results you're looking for. Whether you're on an older version of Sitecore or have recently upgraded, there's still time to get value out of your investment and make Sitecore the foundation of your digital strategy.
Ken is a two-time Sitecore Strategy MVP (2019-2020) who has been working with the Sitecore platform for more than eight years. He has over 20 years of experience in business analysis, software development, content management, marketing, and digital strategy.
Ken’s passion for data-backed marketing and personalization along with his coaching and training abilities, aids Konabos in helping dozens of Content Authors and Sitecore Marketers improve their productivity and knowledge of Sitecore; thus maximizing each client’s Sitecore investment.
In short, Ken makes the complex toolset of Sitecore, simple.