Ken Gray - Digital CX Strategist
12 Sep 2022
The acceleration of digital disruption over the past decade and especially the last few years has meant that the C-Suite in many organizations has needed to rethink their business objectives and competitive strategies. It has sent them scrambling, dazed, and confused into the Martech world looking for answers and solutions to an age-old question, “how do we stay relevant and continue our growth trajectory?”
Since 2019, “Composable” has been the buzzword and perceived silver bullet to answer this question, but very few organizations fully understand its implications. Many immediately get drawn into the vendor/platform discussion (hype) and head down the path of trying to architect the perfect platform; a Composable DXP. However, a more important focus should be on the business’ capabilities, good and bad, current, and future.
Leaders need to take an honest look and do a gut-check, which means digging into the weeds of their organization to gain an acute understanding of how its business functions in its industry compared to its competitors, market trends, product innovations (both in and outside its industry), environmental, and other factors that may impact what the business requires to progress or needs to prepare for down the road.
Sometimes, your processes need to change more than your tech stack and that’s where experienced consultants come in. They help you take a step back from the technology hype and buzzwords to focus on what’s really going to drive your business and digital transformation forward quickly and accurately. At Konabos we use a "5P" process to help guide our customers. Starting with Purpose, we make determining a Platform the final phase in the process.
In 2020 at a Gartner Symposium, keynote Daryl Plummer, Distinguished VP Analyst said, “Composable business is a natural acceleration of the digital business that you live every day. It allows us to deliver the resilience and agility that these interesting times demand.” (Gartner Symposium IT/Xpo® Keynote)
Daryl Plummer also identified four principles of a composable business:
In 2021, Sitecore began accelerating its pivot to a composable architecture with four key acquisitions:
Sitecore's most recent announcement, of XM Cloud, came earlier this year in 2022. XM Cloud is a fully refactored, SaaS version of Sitecore’s CMS platform and it effectively opened the door for Sitecore customers wanting to upgrade – or what we call “side-grade” – to a lower-cost, cloud-native, CMS-only version of Sitecore.
XM Cloud is a natural first step toward composability for companies that love the Sitecore platform.
A resilient, agile, and disruption-proof business today and beyond embraces a composable business mindset and is made from interchangeable building blocks or business capabilities. It’s an organization that follows the four principles of composable business: modularity, autonomy, orchestration, and discovery.
Ken is a two-time Sitecore Strategy MVP (2019-2020) who has been working with the Sitecore platform for more than eight years. He has over 20 years of experience in business analysis, software development, content management, marketing, and digital strategy.
Ken’s passion for data-backed marketing and personalization along with his coaching and training abilities, aids Konabos in helping dozens of Content Authors and Sitecore Marketers improve their productivity and knowledge of Sitecore; thus maximizing each client’s Sitecore investment.
In short, Ken makes the complex toolset of Sitecore, simple.