Key ways to solve the 'degradation of attention span' problem

Ken Gray - Senior Digital Experience Strategist

13 Mar 2023

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Marketers and digital strategists today are facing the challenge of a decreasing attention span, which makes it more difficult to capture and retain the attention of their audience. In fact, a study by Microsoft found that the attention span of individuals has dropped to just eight seconds! Shrinking nearly 25% in just a few short years.

Here are some key ways to solve the degradation of attention span problem:

  • Keep it short and sweet: Attention spans are short, so make sure your message is clear and concise. Use shorter sentences and paragraphs and get to the point quickly.
  • Use interactive elements: Interactive elements such as quizzes, polls, and games can help to capture and retain attention by engaging the audience in a more active way. Here is an example of our Valentine's Day posts on LinkedIn -
  • Use personalized content: Personalized content can help to capture and retain attention by making your message more relevant and interesting to the audience. Use data-driven insights to create personalized content that resonates with your target audience.
  • Use Influencer marketing: Collaborating with influencers can help to capture and retain attention by leveraging their existing audience and credibility.
  • Use Micro-moments: Micro-moments are small, quick interactions that can happen anytime, anywhere, and on any device, they can be used to engage with customers in real-time, providing them with relevant and useful information.
  • Use push notifications: push notifications can be used to send timely and relevant information, keeping your brand top of mind, and increasing engagement.
  • Use Microinteractions: Microinteractions are small, focused interactions that are designed to help users complete a single task quickly, these can be used to capture and retain attention by providing quick and easy access to information or features.
  • Use gamification: Gamification is the process of making a non-game task more engaging by adding elements of game design, this can help to capture and retain attention by making the experience more fun and rewarding.

It's important to note that attention span is a complex issue and there is no one-size-fits-all solution. These strategies can be combined and experimented with to find out what works best for you and your audience.

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Ken Gray

Ken is a two-time Sitecore Strategy MVP who has been working with the Sitecore platform since 2011. He has over 20 years of experience in business analysis, software development, content management systems, marketing, and digital strategy.

Ken’s passion for digital marketing and personalization along with his coaching and training abilities, aids Konabos in helping dozens of Content Authors and Sitecore Marketers improve their productivity and knowledge of Sitecore; thus maximizing each client’s return on investment. 

In short, Ken makes the complex toolset of Sitecore, simple.

Request a Sitecore Training Syllabus.

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