Ken Gray - Senior Digital Experience Strategist
13 Mar 2023
Marketers and digital strategists today are facing the challenge of a decreasing attention span, which makes it more difficult to capture and retain the attention of their audience. In fact, a study by Microsoft found that the attention span of individuals has dropped to just eight seconds! Shrinking nearly 25% in just a few short years.
Here are some key ways to solve the degradation of attention span problem:
It's important to note that attention span is a complex issue and there is no one-size-fits-all solution. These strategies can be combined and experimented with to find out what works best for you and your audience.
Ken is a two-time Sitecore Strategy MVP who has been working with the Sitecore platform since 2011. He has over 20 years of experience in business analysis, software development, content management systems, marketing, and digital strategy.
Ken’s passion for digital marketing and personalization along with his coaching and training abilities, aids Konabos in helping dozens of Content Authors and Sitecore Marketers improve their productivity and knowledge of Sitecore; thus maximizing each client’s return on investment.
In short, Ken makes the complex toolset of Sitecore, simple.