Ken Gray - Senior Digital Experience Strategist
19 Sep 2023
Running a successful marketing campaign takes creative planning, collaborative communication, and exceptional execution. This five-stage outline may help you in execuing a great campaign, and completing a project efficiently and effectively. While the specific processes and methodologies can vary, here's a high-level overview of key milestones and deliverables for each stage of a marketing campaign plan:
4. Monitoring and Controlling:
Throughout these stages, project managers and teams will engage in various activities such as team meetings, status updates, risk management, and quality assurance to ensure that the project stays on track. It's also important to note that communication and collaboration are critical components throughout the campaign's life cycle.
Additionally, it's essential to adapt this high-level plan to the specific needs of your marketing campaign, considering factors such as the project's size, complexity, speed to market, and the industry you are operating in. Agile methodologies, for example, emphasize flexibility and iterative development and might be more suitable for some marketing campaigns. Always tailor your project management approach to meet your campaign's unique requirements.
Ken is a two-time Sitecore Strategy MVP who has been working with the Sitecore platform since 2011. He has over 20 years of experience in business analysis, software development, content management systems, marketing, and digital strategy.
Ken’s passion for digital marketing and personalization along with his coaching and training abilities, aids Konabos in helping dozens of Content Authors and Sitecore Marketers improve their productivity and knowledge of Sitecore; thus maximizing each client’s return on investment.
In short, Ken makes the complex toolset of Sitecore, simple.