Sitecore Connect and Workato: The Future of Integration and Powering Enterprise Integration

Akshay Sura - Partner

6 Feb 2023

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What is Sitecore Connect?

Sitecore Connect is a powerful integration workbench that helps enterprises to connect Sitecore solutions with different software providers. With its partnership with Workato, a leading Integration Platform as a Service (iPaaS), Sitecore Connect leverages a major iPaaS integration platform with proven worldwide availability to deliver a low-code/no-code, modern integration workbench. 

Sitecore Connect seamlessly integrates into the Sitecore Cloud and provides integrations to all of Sitecore’s products. Sitecore Connect enables customers to purchase connectors and a robust integration workbench as part of a single vendor relationship with Sitecore.

This blog post will dive into Sitecore Connect and its features, benefits, and use cases.

Features and Capabilities

Sitecore Connect offers several key features that help businesses to bridge the gaps between content, insights, and data activation. These features include:

  • Maximum Connectivity, Minimum Overhead: Sitecore Connect streamlines integrations between Sitecore products and the broader markets. It overcomes the complexities and differences in authentication, formats, and connecting methods.
  • Automation Scenarios for Marketers: Sitecore Connect enables marketers to automate data and business processes across their customer experience tech stack using an intuitive visual canvas. Different Drag and Drop flow blocks include integration conditions, repeat actions, and more.
  • Flexible Data Transfer Points: Sitecore Connect provides adjustable data transfer points, including triggers within systems, periodic schedules, webhooks, external APIs, and Slack bots.
  • Convenient Data Mapping: Sitecore Connect provides intelligent predictions of your data entity mapping and manual field mapping through a drag-and-drop process.
  • Active Control Dashboards: With active monitoring of all your projects and Recipes, Sitecore Connect allows businesses to spot and fix issues before they impact their operations quickly.

Differences between Sitecore Connect and Workato

The main difference between Sitecore Connect and Workato is that Sitecore Connect is only meant to integrate Sitecore and 3rdParty products. Sitecore Connect is not meant for Integrating 3rdParty-to-3rdParty use cases unrelated to Sitecore implementations.

Sitecore Connectors and Recipes Sitecore plans to make the Connectors available to all Workato customers. Sitecore is evaluating whether to release the Recipes designed and curated by them for use by Workato customers who do not have a Connect license. Sitecore is working on launching Connectors for Sitecore CDP (Customer Data Platform) & Personalize, Send, XM Cloud, Content Hub ONE, Content Hub, Search, OrderCloud, and xConnect.

Use Cases of Sitecore Connect 

Sitecore Connect customers are covering multiple integration scenarios and requirements using Sitecore Connect. One of the customers uses Sitecore Connect to send and synchronize Sitecore Content Hub products to their systems. Another client is using Workato connections to synchronize Salesforce CRM to Sitecore XP xConnect. The flexibility and wide range of covered scenarios

Cost Benefits of Sitecore Connect 

Sitecore Connect enables businesses to save on initial, development, and maintenance costs. It is easy to build and set up, making it the most cost-effective option for back-office data integrations, batch/bulk data integrations, and low-volume event-triggered integrations.

Implications for Your Organization  

Sitecore Connect and Workato provide enterprises with a powerful solution for integrating systems, automating workflows, and centralizing data. By combining the strengths of both solutions, organizations can improve their operations, increase productivity, and provide a better customer experience.

If you have any questions or concerns, please get in touch with me. (@akshaysura13 on Twitter or on Slack).

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Akshay Sura

Akshay is a nine-time Sitecore MVP and a two-time In addition to his work as a solution architect, Akshay is also one of the founders of SUGCON North America 2015, SUGCON India 2018 & 2019, Unofficial Sitecore Training, and Sitecore Slack.

Akshay founded and continues to run the Sitecore Hackathon. As one of the founding partners of Konabos Consulting, Akshay will continue to work with clients to lead projects and mentor their existing teams.

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