Offline tracking with the Sitecore Universal Tracker

Akshay Sura - Partner

5 Dec 2018

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Sitecore Universal Tracker 1.0 was released along with Sitecore 9.1 on November 28th 2018. The best definition I found that fits what the Universal tracker is:

Sitecore Universal Tracker is an API first, a micro-service-based tracking service to track actions from mobile apps, IoT, AR, VR and other emerging channels.

So Universal Tracker is:

A collection of services allowing the collection of interaction data as the interaction occurs on any device or channel.

How is Universal Tracker different than xConnect?

The following slide should say it all on how the Universal Tracker is different than xConnect:

immutable: not capable of or susceptible to change

Authentication is the process of verifying who you are. When you log on to a PC with a user name and password you are authenticating.

Authorization is the process of verifying that you have access to something. Gaining access to a resource (e.g. directory on a hard disk) because the permissions configured on it allow you access is authorization.

xConnect is storing interactions that already happened. Universal Tracker is storing interactions live, each interaction can have multiple events. When the session closes either by choice or by timeout, the information is then processed and stored in an xConnect collection.

I will be posting an example of the Universal Tracker shortly!

Universal Tracker Process

The Universal Tracker is split into three parts, Collection service, Interaction Cache (SQL) and Processing service. Because they are split apart, its easy to deploy and to scale the Universal Tracker.

Universal Tracker Scaling

Universal Tracker is built to scale. Due to its architectural components, you can scale the Collection service or the Processing service or both. You could also scale to have multiple Universal Tracker services.

Sending Data

In the first release there are no C# or JS libraries available. However, there is a Xamarin SDK for you to play with to send client side interaction data to the Universal Tracker.


The following slides were provided by Sitecore regarding performance. We plan on doing our own level of performance testing.

We are working on an end to end project which will test out the Azure IoT hub and also the Universal Tracker. Stay tuned for more blog posts.


Installing Sitecore Universal Tracker 1.x on Sitecore 9.1

If you have any questions or concerns, please get in touch with me. (@akshaysura13 on Twitter or on Slack).

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Akshay Sura

Akshay is a nine-time Sitecore MVP and a two-time In addition to his work as a solution architect, Akshay is also one of the founders of SUGCON North America 2015, SUGCON India 2018 & 2019, Unofficial Sitecore Training, and Sitecore Slack.

Akshay founded and continues to run the Sitecore Hackathon. As one of the founding partners of Konabos Consulting, Akshay will continue to work with clients to lead projects and mentor their existing teams.

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