Hey, Vaishali, thank you for jumping on and helping me understand a few things about CX and strategy. So help me understand a little bit. What is CX? What does it entail? Which parts of the project lifecycle are you involved in? So as a customer experience professional, the main focus your focus is on being able to look at things more holistically. And when it comes to identifying what the customer's pain points are, who those customers are in general, how we help them discover and know themselves better at a very surface level. And we deep dive into them specifically by categorizing them. That's where strategy aspect of things come in. So as an analyst, I focus on being able to, you know, I understand personas, develop frameworks, be able to say, okay, if an organization is facing a problem, for example, because, you know, the operations are not doing well. It is affecting the end users retention. And so it is a part of their customer experience. Any problem that the business has, unfortunately, fortunately falls under the customer experience category.