Right at Home: Transforming the Digital Experience for a Leading Home Care Brand
Konabos and FCB/SIX helped Right at Home modernize its digital presence, integrate lead workflows with ClearCare, and empower 600+ franchise locations through a scalable Sitecore CMS platform.
Project Brief
Right at Home engaged Konabos and FCB/SIX to redesign and rebuild its corporate website, RightatHome.net, as the first phase of a larger digital transformation initiative. The goal was to modernize the site, automate lead intake, increase content governance, and create a scalable infrastructure that could support current and future franchise needs.
Challenges
Right at Home faced several challenges:
- Franchise Scalability: With over 600 locations, the platform needed to support spinning up new franchise sites with minimal friction.
- CMS Limitations: The existing Sitecore 8.1 implementation made it difficult for internal teams and franchisees to add, manage, and localize content.
- Manual Lead Handling: Contact and care assessment forms lacked automation and were not integrated with the ClearCare platform.
- Inconsistent UX & Branding: Navigation, site structure, and accessibility did not meet modern expectations or compliance requirements.
- Training & Usability: Content authors and franchisees had limited documentation and training on how to effectively use Sitecore.
Our Approach
Konabos delivered a comprehensive solution that addressed both the technical and operational needs of the business:
Modern, Scalable Sitecore Architecture
- Leveraged the existing Sitecore infrastructure while preparing the codebase for future upgrade paths.
- Implemented a flexible content structure that enables future rollouts of franchise sites with reusable templates and components.
- Introduced a staging environment and workflow controls to ensure safe publishing practices and version control.
Content Author Empowerment
- Designed intuitive page templates for corporate and future franchise use cases.
- Updated and migrated content across 20 key pages, including service listings, referrals, careers, and landing pages.
- Trained corporate staff and franchise stakeholders on Sitecore authoring tools and workflows.
- Delivered a Content Framework Guide to support franchisees in developing and maintaining high-quality, brand-aligned content.
Lead Generation & Automation
- Rebuilt all lead capture forms using Sitecore Web Forms, including Contact Us and Online Care Assessment tools.
- Integrated form data with ClearCare using a zip code-based routing API to streamline intake and response times.
- Implemented email opt-in and integration with Constant Contact for ongoing marketing efforts.
UX, Accessibility, and Performance
- Delivered a mobile-responsive experience compatible with a wide range of devices and screen sizes.
- Improved navigation and IA for ease of use across audience types.
- Ensured WCAG 2.0 AA accessibility compliance for users with assistive technologies.
- Performed rigorous security and performance testing, including scans for vulnerabilities such as XSS and SQL injection.
Analytics and Insights
- Integrated Google Analytics with full event tagging to provide visibility into user behavior and campaign ROI.
Results
The implementation brought exceptional results:
- Improved Time-to-Market: New franchise sites can now be spun up rapidly using reusable templates and workflows.
- Faster Lead Processing: Integration with ClearCare eliminates manual routing, reducing follow-up time and increasing conversion potential.
- Empowered Content Teams: Internal authors and franchisees can now independently manage content using Sitecore’s editorial tools.
- Enhanced Governance: Sitecore workflows, staging, and redirect management ensure content quality and brand consistency.
- Future-Ready Foundation: The new solution sets the stage for a future Sitecore 10 upgrade and broader composable DXP adoption.
Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Testimonials
I will not hesitate to select Konabos as a training provider again in future.
Olga Novikova
Manager, Talent Development
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Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology
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Konabos was instrumental in improving the stability and performance of our website. They pinpointed the issues and clearly communicated the plan to resolve them. Konabos also made themselves available for troubleshooting at a moment's notice, which was very reassuring.
Denise Moorcraft
Director Application Services
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Jason Burdette
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We were not sure whether updating our legacy systems would help or if we were sunk; Konabos really helped us gain clarity of our options to achieve our envisioned future state.
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We walked away from meetings with Konabos saying, Wow these are the kind of recommendations that we need and there was no beating around the bush. What really helped deliver the best experience, was the fact that Konabos is personally invested in what we are doing here at Toastmasters.
Bianca Montoya
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Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
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I will not hesitate to select Konabos as a training provider again in future.
Olga Novikova
Manager, Talent Development