Optimized Content Migration and SEO
Konabos expertly guided a national accounting association through a complex migration of over 10,000 content pieces, improving their content structure and SEO while minimizing attrition.
10,000
Migrated over 10,000 pieces of content
7%
SEO attrition kept below 7%
100+
Trained 100+ content creators on SEO best practices
50%
Time-to-publish reduced by 50%
301
Comprehensive 301 redirect strategy for thousands of URLs
3 Months
Identified emerging content trends within 3 months
Project Brief
As a national accounting association, the client aims to unify the accounting profession and set global standards for best practices and ethics. With increased customer demand and a shift in business focus, they recognized the necessity to reassess their information architecture and content strategy. The goal was to create relevant, easily accessible content and implement effective measurement mechanisms. Konabos developed a comprehensive migration process, executed website upgrades, and optimized the site's structure to enhance user experience.
Details:
Sector:
Financial Services
Challenge
The client faced multiple challenges, including the need to prioritize and reorganize over 10,000 pieces of content according to a new brand and revised user personas. They had to meet strict timelines alongside a competing Accessibility for Ontarians with Disabilities Act (AODA) compliance deadline. Additionally, non-technical accountants and subject matter experts struggled with SEO concepts, and the content creation process was slow and fraught with bottlenecks.
Our Approach
To address these challenges, Konabos conducted an SEO audit and centered the information architecture around user personas, using pillar content to group similar items. We interviewed each content team to review their processes, identifying inefficiencies and duplicate steps. Recommendations were made to utilize a Content Hub for expedited approvals and publishing across channels. An SEO workshop was also conducted to educate non-technical writers on SEO fundamentals, alongside the design of a comprehensive 301 redirect strategy.
Results
The project resulted in less than 7% SEO attrition during the content migration. Over 100 content creators received coaching on SEO fundamentals, supported by the creation of an on-demand training module for future onboarding. Additionally, we identified a significant content trend regarding the terminology shift from “sustainable” to “regenerative” business practices. Recommendations included merging two newsletters into a single publication and consolidating a separate domain under the main domain.
What they said
We were not sure whether updating our legacy systems would help or if we were sunk; Konabos really helped us gain clarity of our options to achieve our envisioned future state.
Holly Keily
Research Department Manager
What they said
“I will not hesitate to select Konabos as a training provider again in future.”
Olga Novikova
Manager, Talent Development
What they said
"Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money."
Marc Lamothe
Director Of Web Technology
What they said
"Konabos was instrumental in improving the stability and performance of our website. They pinpointed the issues and clearly communicated the plan to resolve them. Konabos also made themselves available for troubleshooting at a moment's notice, which was very reassuring."
Denise Moorcraft
Director Application Services
What they said
"Konabos demonstrated unmatched expertise in our American Bath Group kiosk development. Their commitment to excellence and timely delivery resulted in a cutting-edge and user-friendly product that elevated our brand and significantly enhanced customer engagement. From design to implementation, Konabos’ dedication to understanding our unique needs set them apart. We highly recommend their services to anyone seeking innovation and “true” collaboration."
Jason Burdette
EVP MarCom and CX
What they said
We were not sure whether updating our legacy systems would help or if we were sunk; Konabos really helped us gain clarity of our options to achieve our envisioned future state.
Holly Keily
Research Department Manager
What they said
“I will not hesitate to select Konabos as a training provider again in future.”
Olga Novikova
Manager, Talent Development