Ongoing Digital Platform Support & Multi Brand Operations at Scale
Konabos is not a vendor. They are a partner. In our partnership, there is a genuine concern for the individuals and our organization at American Bath Group.
Akshay and his team at Konabos have been instrumental in helping support and advance our digital platform. More importantly, they listen to what direction we want to go and offer options and solutions to us. They are true partners in every sense, and we're thankful for them.
Michael D'Orio
Director of Marketing
35+
brands supported and growing
8+
years of uninterrupted platform partnership
24/7
monitoring with automated text and email alerts
Project Brief
American Bath Group engaged Konabos as its long term digital platform partner to provide ongoing support, maintenance, and operational oversight for a large scale, multi brand digital ecosystem. The engagement was designed to ensure platform stability, consistent user experiences, and scalable operations as ABG continued to grow through acquisitions and brand expansion.
The scope of the engagement includes continuous production support for public facing brand websites, shared enterprise services, and internal partner platforms. Konabos is responsible for managing day to day operational issues, resolving defects across individual brands and shared components, and ensuring that platform issues are identified and addressed before they impact customers, dealers, or internal teams.
As new brands are acquired and onboarded, Konabos supports their integration into ABG’s shared digital architecture, aligning them with established governance, tooling, and operational standards. This includes supporting new site launches, shared services adoption, and ongoing coordination with ABG’s marketing, merchandising, and IT stakeholders across multiple divisions.
In addition to reactive support, the engagement emphasizes proactive platform management. Konabos provides monitoring, alerting, and preventative maintenance across environments, supported by automated text and email notifications to surface issues early. Regular platform maintenance, dependency updates, and performance optimizations are performed to reduce risk, improve reliability, and support long term scalability.
The engagement also includes continuous enhancement work, enabling incremental UX improvements, platform refinements, and feature updates driven by evolving business and marketing needs. This allows ABG to evolve its digital experiences without sacrificing stability or introducing unnecessary operational risk.
Overall, the project brief centers on long term platform stewardship rather than time bound delivery, positioning Konabos as a trusted extension of ABG’s internal teams responsible for keeping a complex, multi brand digital ecosystem stable, scalable, and future ready.
Challenges
As ABG expanded through acquisitions, its digital ecosystem grew in both scale and complexity. Each new brand introduced additional websites, integrations, content models, and operational demands, all while relying on shared enterprise services.
Key challenges included:
- Supporting a rapidly growing number of brands and digital properties
- Maintaining stability across shared platforms used by multiple divisions
- Managing production issues that could impact multiple sites simultaneously
- Ensuring consistent user experiences across regions, languages, and customer types
- Proactively identifying and resolving issues before they affected customers or partners
ABG needed a trusted partner who could operate at enterprise scale, provide predictable support, and evolve the platform without disrupting day to day business operations.
Our Approach
Konabos acts as an extension of ABG's marketing and IT teams, taking long-term ownership of digital platform operations rather than providing reactive, short-term support.
Our approach combines structured production support, proactive monitoring, and continuous improvement across ABG’s ecosystem.
Long Term Platform Stewardship
Konabos has supported ABG's digital platforms for over eight years, developing deep institutional knowledge of the architecture, integrations, and operational patterns that power the business. This continuity allows issues to be diagnosed and resolved quickly while minimizing risk.
Structured Production Support
We manage a centralized support model that handles both brand-specific issues and cross-platform incidents, including:
- Product listing and product detail page behavior
- Search, navigation, and filtering issues
- Commerce and ordering workflows
- Regional and localization inconsistencies
- SEO and content-related defects
Proactive Monitoring & Alerts
To reduce downtime and prevent customer impact, Konabos implemented monitoring with automated text and email alerts. This allows the team to respond to issues quickly, often before they are reported by internal teams or end users.
Continuous Enhancements
In parallel with support, Konabos delivers ongoing UX and platform enhancements driven by marketing, merchandising, and product needs. This ensures the platform continues to evolve without sacrificing stability.
Scalable Brand Onboarding
As new brands are acquired, Konabos supports onboarding into the shared digital ecosystem, aligning them with existing governance, tooling, and operational standards.
Tech Stack & Platform Coverage
Konabos supports a broad and evolving technology stack across ABG's ecosystem, including:
- Content management systems supporting multiple brands
- Jamstack and modern frontend frameworks
- Shared APIs and enterprise services
- Product data and integration layers
- Monitoring, alerting, and support tooling
- Preview, staging, and production environments
The focus is on reliability, security, and consistency rather than introducing unnecessary complexity.
Results
By combining proactive maintenance with structured support, Konabos has helped ABG operate a large-scale digital ecosystem with confidence. Stability improvements and faster response times have reduced operational risk while enabling continued growth through acquisitions.
Key Results
- Reliable day-to-day operation across dozens of active brand websites
- Reduced the severity and duration of production incidents
- Faster onboarding of newly acquired brands
- Improved consistency across regions, languages, and customer journeys
- Strong alignment between marketing, IT, and platform operations
Customer Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Customer Testimonials
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology
Customer Testimonials
Konabos was instrumental in improving the stability and performance of our website. They pinpointed the issues and clearly communicated the plan to resolve them. Konabos also made themselves available for troubleshooting at a moment's notice, which was very reassuring.
Denise Moorcraft
Director Application Services
Customer Testimonials
We were not sure whether updating our legacy systems would help or if we were sunk; Konabos really helped us gain clarity of our options to achieve our envisioned future state.
Holly Keily
Research Department Manager
Customer Testimonials
Konabos demonstrated unmatched expertise in our American Bath Group kiosk development. Their commitment to excellence and timely delivery resulted in a cutting-edge and user-friendly product that elevated our brand and significantly enhanced customer engagement. From design to implementation, Konabos’ dedication to understanding our unique needs set them apart. We highly recommend their services to anyone seeking innovation and “true” collaboration.
Jason Burdette
EVP MarCom and CX
Customer Testimonials
We walked away from meetings with Konabos saying, Wow these are the kind of recommendations that we need and there was no beating around the bush. What really helped deliver the best experience, was the fact that Konabos is personally invested in what we are doing here at Toastmasters.
Bianca Montoya
Design Team Manager
Customer Testimonials
Konabos is not a vendor. They are a partner. In our partnership, there is a genuine concern for the individuals and our organization at American Bath Group.
Akshay and his team at Konabos have been instrumental in helping support and advance our digital platform. More importantly, they listen to what direction we want to go and offer options and solutions to us. They are true partners in every sense, and we're thankful for them.
Michael D'Orio
Director of Marketing
Customer Testimonials
I will not hesitate to select Konabos as a training provider again in future.
Olga Novikova
Manager, Talent Development
Customer Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Customer Testimonials
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology