GasHub Streamlines Sitecore Upgrade and Refines Digital Strategy
Konabos helped GasHub modernize its Sitecore platform through a clean upgrade approach while defining a clear, actionable digital customer experience strategy via a collaborative CX workshop. The engagement reduced technical risk, clarified marketing priorities, and established a scalable foundation for future personalization and automation.
Project Brief
GasHub needed to upgrade its legacy Sitecore environment while minimizing disruption, technical risk, and long term maintenance complexity. At the same time, the organization wanted to reassess its digital marketing and personalization strategy to better support upcoming campaigns and business goals.
Konabos worked closely with GasHub’s internal team and CXM NZ Limited to deliver a clean Sitecore upgrade and facilitate a multi day CX workshop focused on aligning user journeys, content strategy, goals, and marketing automation.
Challenges
- Accumulated technical debt and complex legacy Sitecore configurations
- Risk of errors and instability with a traditional in place upgrade
- Limited clarity around marketing performance and user behavior
- Need for better alignment between customer segments, personalization logic, and campaign goals
- Inconsistent use of goals, profiling, and automation across the platform
Our Approach
Clean Sitecore Upgrade
Konabos deployed a fresh Sitecore instance and connected it to GasHub’s existing databases. This approach preserved critical data while eliminating outdated code and unnecessary configuration artifacts, resulting in a cleaner, more maintainable platform.
CX and Digital Strategy Workshop
In parallel, Konabos led a two day CX workshop focused on aligning digital strategy with business objectives. Working collaboratively with marketing and technical stakeholders, we reviewed analytics, evaluated form performance, defined user segments and goals, and identified opportunities for personalization and automation.
Key focus areas included:
- Segment driven content and personalization strategy
- Goal refinement and campaign measurement
- Profiling, pattern matching, and experience profiles
- Engagement automation and contact scenarios
- Newsletter and communication optimization
- Search performance and boosting strategies
- Testing frameworks and reporting baselines
Results
- Seamless upgrade to a cleaner, more stable Sitecore environment with reduced technical risk
- Clear marketing operations plan with defined responsibilities, timelines, and KPIs
- Refined personalization strategy including new homepage and landing page touchpoints
- Improved automation workflows for forms and contact engagement
- Data informed decision making using goals, pattern cards, and performance metrics
- Strong foundation established for future enhancements such as address validation and conversion loop closure
Customer Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Customer Testimonials
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology
Customer Testimonials
Konabos was instrumental in improving the stability and performance of our website. They pinpointed the issues and clearly communicated the plan to resolve them. Konabos also made themselves available for troubleshooting at a moment's notice, which was very reassuring.
Denise Moorcraft
Director Application Services
Customer Testimonials
We were not sure whether updating our legacy systems would help or if we were sunk; Konabos really helped us gain clarity of our options to achieve our envisioned future state.
Holly Keily
Research Department Manager
Customer Testimonials
Konabos demonstrated unmatched expertise in our American Bath Group kiosk development. Their commitment to excellence and timely delivery resulted in a cutting-edge and user-friendly product that elevated our brand and significantly enhanced customer engagement. From design to implementation, Konabos’ dedication to understanding our unique needs set them apart. We highly recommend their services to anyone seeking innovation and “true” collaboration.
Jason Burdette
EVP MarCom and CX
Customer Testimonials
We walked away from meetings with Konabos saying, Wow these are the kind of recommendations that we need and there was no beating around the bush. What really helped deliver the best experience, was the fact that Konabos is personally invested in what we are doing here at Toastmasters.
Bianca Montoya
Design Team Manager
Customer Testimonials
Konabos is not a vendor. They are a partner. In our partnership, there is a genuine concern for the individuals and our organization at American Bath Group.
Akshay and his team at Konabos have been instrumental in helping support and advance our digital platform. More importantly, they listen to what direction we want to go and offer options and solutions to us. They are true partners in every sense, and we're thankful for them.
Michael D'Orio
Director of Marketing
Customer Testimonials
I will not hesitate to select Konabos as a training provider again in future.
Olga Novikova
Manager, Talent Development
Customer Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Customer Testimonials
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology