From Menards to a Multi-Brand Platform: How Swanstone Scaled Its Shower Configurator
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology
Project Brief
American Bath Group sought to evolve the existing Swanstone Menards shower configurator into a reusable, scalable platform hosted on the Swanstone website. The objective was to remove retailer specific dependencies and create a brand controlled solution that could support future configurators for additional ABG brands.
Key goals included improved visual rendering, the ability to save and share configurations without user accounts, reseller white labeling, and a flexible architecture that could scale across brands, product lines, and future enhancements.
Challenges
Swanstone needed to preserve the success of the original Menards configurator while addressing several limitations:
- The solution was tightly coupled to a single retailer flow
- Limited scalability for additional brands or configurator types
- Retailer specific checkout and purchase paths had to be removed
- Visual rendering needed to remain performant while supporting layered product views
- Configurations needed to be savable and shareable without requiring user accounts
- Integration with existing wishlist functionality and Cloudinary managed assets
- Support for reseller branding and white labeling
- A centralized architecture capable of supporting future expansion
Our Approach
Konabos repurposed the existing Jamstack based Menards configurator into a standalone, future ready platform designed for scalability and reuse.
Key elements of the solution included:
- Refactored the codebase to support multiple configurators hosted on unique URLs
- Implemented layered 2D image rendering using PNG overlays to dynamically visualize shower selections
- Generated unique configuration IDs allowing users to save and reload designs without authentication
- Integrated Swanstone’s existing wishlist functionality for deeper engagement
- Removed all retailer specific logic including checkout and external purchase links
- Built print, share, and email capabilities for configuration quotes
- Enabled white labeling for resellers including branding, colors, and domain flexibility
- Created quote review pages with social sharing and Where to Buy integration
- Designed admin capabilities for branding control and analytics capture
- Planned scalability tiers to support both basic and advanced configurator use cases
Results
The new configurator delivered both immediate value and long term strategic benefits:
- A reusable configurator framework now supports Swanstone and future ABG brands
- Enhanced visual configuration creates a more engaging and intuitive buying experience
- Users can generate, save, print, and share configurations without creating accounts
- Wishlist integration increases product interest and repeat engagement
- White label support enables reseller participation without duplicating development effort
- ABG gains visibility into customer preferences through saved configurations and shared quotes
- The platform establishes a scalable foundation for future digital commerce and personalization initiatives
Customer Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Customer Testimonials
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology
Customer Testimonials
Konabos was instrumental in improving the stability and performance of our website. They pinpointed the issues and clearly communicated the plan to resolve them. Konabos also made themselves available for troubleshooting at a moment's notice, which was very reassuring.
Denise Moorcraft
Director Application Services
Customer Testimonials
We were not sure whether updating our legacy systems would help or if we were sunk; Konabos really helped us gain clarity of our options to achieve our envisioned future state.
Holly Keily
Research Department Manager
Customer Testimonials
Konabos demonstrated unmatched expertise in our American Bath Group kiosk development. Their commitment to excellence and timely delivery resulted in a cutting-edge and user-friendly product that elevated our brand and significantly enhanced customer engagement. From design to implementation, Konabos’ dedication to understanding our unique needs set them apart. We highly recommend their services to anyone seeking innovation and “true” collaboration.
Jason Burdette
EVP MarCom and CX
Customer Testimonials
We walked away from meetings with Konabos saying, Wow these are the kind of recommendations that we need and there was no beating around the bush. What really helped deliver the best experience, was the fact that Konabos is personally invested in what we are doing here at Toastmasters.
Bianca Montoya
Design Team Manager
Customer Testimonials
Konabos is not a vendor. They are a partner. In our partnership, there is a genuine concern for the individuals and our organization at American Bath Group.
Akshay and his team at Konabos have been instrumental in helping support and advance our digital platform. More importantly, they listen to what direction we want to go and offer options and solutions to us. They are true partners in every sense, and we're thankful for them.
Michael D'Orio
Director of Marketing
Customer Testimonials
I will not hesitate to select Konabos as a training provider again in future.
Olga Novikova
Manager, Talent Development
Customer Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Customer Testimonials
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology