Emplifi: A Rapid and Scalable Website Launch with Contentful
Konabos helped Emplifi launch a scalable, brand-defining website using Contentful’s headless CMS in just six weeks.
Project Brief
Following the merger of Socialbakers and Astute Solutions, Emplifi needed a new public-facing website to establish its brand identity and introduce its integrated platform. The launch had to coincide with the public announcement of the merger, with only six weeks from project inception to go-live. This tight timeline required a streamlined development approach and seamless coordination between Konabos and Emplifi’s marketing and tech teams.
Challenges
Emplifi faced several challenges in executing this project:
- Aggressive Timeline: Only six weeks to design, develop, and launch a fully functional website.
- Brand Identity: The website needed to effectively communicate Emplifi’s unified market positioning following the merger.
- Scalability: The solution had to be future-proof and capable of evolving with Emplifi’s business growth.
- Content Management: The marketing team required an intuitive system that allowed them to manage and update content independently without reliance on developers.
Our Approach
To meet the ambitious deadline and ensure long-term scalability, Konabos implemented a strategic approach leveraging Contentful’s headless CMS technology:
- Rapid Development Framework: Parallel workstreams for content creation, design, and development maximized efficiency and ensured all elements were completed on schedule.
- Flexible Content Model: A modular structure empowered Emplifi’s marketing team with full autonomy over content updates and management, making it easy to scale and adapt the website.
- Optimized Authoring Experience: A seamless workflow enabled non-technical users to create and edit content effortlessly.
- Authenticated Product Integration: The integration of Emplifi’s platform ensured a unified and authenticated product experience across the digital ecosystem.
Results
Konabos’ collaboration with Emplifi demonstrated the power of Contentful’s headless CMS in delivering a fast, impactful enterprise website:
- On-Time Launch: The new website was successfully launched in sync with Emplifi’s merger announcement.
- Scalable Digital Presence: The flexible and future-proof platform ensures Emplifi can continue evolving its offerings while maintaining a strong brand identity.
- Enhanced Content Workflow: Marketing teams gained the ability to manage content efficiently, reducing dependency on developers and accelerating content updates.
- Enterprise-Level Impact: Emplifi has since expanded, serving major brands like Toyota, Aeromexico, Kimpton Hotels, and Freshpet. In 2022, the company secured a growth equity investment, reaching a valuation of over $1 billion.
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Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
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I will not hesitate to select Konabos as a training provider again in future.
Olga Novikova
Manager, Talent Development
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Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
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Konabos was instrumental in improving the stability and performance of our website. They pinpointed the issues and clearly communicated the plan to resolve them. Konabos also made themselves available for troubleshooting at a moment's notice, which was very reassuring.
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Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
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I will not hesitate to select Konabos as a training provider again in future.
Olga Novikova
Manager, Talent Development