DreamLine Modernizes Dealer Commerce with a High-Scale B2B Portal
Many can have technology "head" knowledge, but the Konabos team has the unique advantage of seeing your business goals and, using technology, translating that into real world successes. Best people, real world wins, all in modest budgets. It's an easy decision to make.
Joel Franks
Company Lead
90%+
dealer adoption using the portal
70%
reduction in manual dealer support requests
99.999%
uptime
Project Brief
Konabos partnered with DreamLine to architect and implement a modern dealer portal built on UltraCommerce and a Jamstack-based digital experience platform. The solution was designed to replace legacy B2B ecommerce limitations with a scalable, secure platform that supports PO and credit card transactions, dealer self-service, and high-volume order processing while reducing operational friction for internal teams.
Challenges
- Supporting multiple dealer payment models, including PO based net terms and credit card transactions
- Scaling the platform to support thousands of concurrent dealer users and high daily transaction volumes
- Reducing dependency on manual customer service processes for orders, RMAs, and account updates
- Providing a consistent, intuitive dealer experience across account management, checkout, and post-purchase workflows
- Aligning the dealer portal with ABG’s broader digital, security, and performance goals
Our Approach
Dealer authentication and onboarding
- Secure dealer login and logout
- First-time dealer login experience
- Password recovery and account access flows
Account and dealer self-service
- Dealer dashboard and account overview
- Address management with controlled billing change requests
- Account payment information management
- Dealer support access and resources
Ordering, payments, and checkout
- Cart and order summary
- Checkout with support for:
- Purchase Orders (net terms)
- Credit card payments
- Shipping, payment, and review steps
- PO number validation and order submission
Order management and returns
- Searchable order history
- Order detail views
- RMA request workflows
- Support for high-volume reorder activity
Dealer enablement
- Downloadable product information and assets
- Inventory feed downloads for purchase planning
- Multi-unit project request workflows
Experience foundation
- Centralized theming and branding updates
- Consistent header, footer, and sidebar navigation across the portal
Results
Operational scale and performance
- Thousands of active dealers are supported on the platform
- Scaled up for thousands of transactions per day across PO and credit card orders
- High concurrency support during peak ordering periods without degradation
- Enterprise-grade stability aligned with ABG performance and security standards
Customer Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Customer Testimonials
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology
Customer Testimonials
Konabos was instrumental in improving the stability and performance of our website. They pinpointed the issues and clearly communicated the plan to resolve them. Konabos also made themselves available for troubleshooting at a moment's notice, which was very reassuring.
Denise Moorcraft
Director Application Services
Customer Testimonials
We were not sure whether updating our legacy systems would help or if we were sunk; Konabos really helped us gain clarity of our options to achieve our envisioned future state.
Holly Keily
Research Department Manager
Customer Testimonials
Konabos demonstrated unmatched expertise in our American Bath Group kiosk development. Their commitment to excellence and timely delivery resulted in a cutting-edge and user-friendly product that elevated our brand and significantly enhanced customer engagement. From design to implementation, Konabos’ dedication to understanding our unique needs set them apart. We highly recommend their services to anyone seeking innovation and “true” collaboration.
Jason Burdette
EVP MarCom and CX
Customer Testimonials
We walked away from meetings with Konabos saying, Wow these are the kind of recommendations that we need and there was no beating around the bush. What really helped deliver the best experience, was the fact that Konabos is personally invested in what we are doing here at Toastmasters.
Bianca Montoya
Design Team Manager
Customer Testimonials
Konabos is not a vendor. They are a partner. In our partnership, there is a genuine concern for the individuals and our organization at American Bath Group.
Akshay and his team at Konabos have been instrumental in helping support and advance our digital platform. More importantly, they listen to what direction we want to go and offer options and solutions to us. They are true partners in every sense, and we're thankful for them.
Michael D'Orio
Director of Marketing
Customer Testimonials
I will not hesitate to select Konabos as a training provider again in future.
Olga Novikova
Manager, Talent Development
Customer Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Customer Testimonials
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology