Digital Experience Platform Assessment & Future Roadmap for a Global Pharmaceutical Company
Konabos delivered a vendor-neutral DXP assessment and future-state roadmap for a global pharmaceutical company following an acquisition, enabling leadership to make an informed platform decision without disrupting compliance, governance, or digital operations.
Project Brief
Konabos partnered with the organization to evaluate the current and future-state viability of its digital experience platforms following acquisition. The engagement focused on assessing technology, operating models, governance, and organizational readiness across both environments, while defining realistic future-state options that balanced alignment, autonomy, compliance, and long-term scalability.
Details:
Sector:
Pharmaceutical
Region:
Global
Challenges
Following a corporate acquisition, the organization faced a complex platform decision under time and organizational pressure.
- The acquiring company had standardized on Adobe Experience Manager and sought platform consolidation
- The acquired organization operated a mature Sitecore ecosystem with established governance and delivery practices
- No objective, side-by-side evaluation of the two platforms existed
- Migration scope, cost, risk, and long-term operational impact were unclear
- Regulatory, validation, and compliance requirements increased the risk of disruption
- Leadership needed clarity without slowing active digital programs
Our Approach
Konabos conducted an independent, vendor-neutral DXP assessment designed for regulated enterprise environments.
- Facilitated structured stakeholder interviews across technology, marketing, compliance, and operations teams
- Assessed current-state Sitecore and AEM environments including architecture, governance, security, validation, and operating models
- Evaluated delivery velocity, release autonomy, content workflows, and scalability
- Defined and analyzed multiple future-state scenarios, including
- Continued Sitecore evolution
- Full AEM migration
- Hybrid or composable models
- Delivered an executive-ready audit report and roadmap outlining trade-offs, risks, cost drivers, and phased recommendations
The engagement focused on enabling informed decision-making, not driving a predetermined platform outcome.
Results
- Executive leadership gained clarity through a neutral, fact-based assessment
- Governance, compliance, and release autonomy risks were explicitly understood
- Long-term cost drivers were identified beyond licensing alone
- The organization avoided premature re-platforming decisions
- Future flexibility was preserved while maintaining operational stability
- Platform decisions shifted from acquisition pressure to strategic alignment
Customer Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Customer Testimonials
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology
Customer Testimonials
Konabos was instrumental in improving the stability and performance of our website. They pinpointed the issues and clearly communicated the plan to resolve them. Konabos also made themselves available for troubleshooting at a moment's notice, which was very reassuring.
Denise Moorcraft
Director Application Services
Customer Testimonials
We were not sure whether updating our legacy systems would help or if we were sunk; Konabos really helped us gain clarity of our options to achieve our envisioned future state.
Holly Keily
Research Department Manager
Customer Testimonials
Konabos demonstrated unmatched expertise in our American Bath Group kiosk development. Their commitment to excellence and timely delivery resulted in a cutting-edge and user-friendly product that elevated our brand and significantly enhanced customer engagement. From design to implementation, Konabos’ dedication to understanding our unique needs set them apart. We highly recommend their services to anyone seeking innovation and “true” collaboration.
Jason Burdette
EVP MarCom and CX
Customer Testimonials
We walked away from meetings with Konabos saying, Wow these are the kind of recommendations that we need and there was no beating around the bush. What really helped deliver the best experience, was the fact that Konabos is personally invested in what we are doing here at Toastmasters.
Bianca Montoya
Design Team Manager
Customer Testimonials
Konabos is not a vendor. They are a partner. In our partnership, there is a genuine concern for the individuals and our organization at American Bath Group.
Akshay and his team at Konabos have been instrumental in helping support and advance our digital platform. More importantly, they listen to what direction we want to go and offer options and solutions to us. They are true partners in every sense, and we're thankful for them.
Michael D'Orio
Director of Marketing
Customer Testimonials
I will not hesitate to select Konabos as a training provider again in future.
Olga Novikova
Manager, Talent Development
Customer Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Customer Testimonials
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology