Centenary University Increases Website Engagement by 40% with Kentico DXP
Konabos transformed Centenary University's digital presence by implementing a user-centric, personalized DXP that significantly improved student engagement and satisfaction.
40%
Increase in website engagement
25%
Faster load times, improving overall performance and usability
50%
Increase in content publishing efficiency, empowering the marketing team
Project Brief
Centenary University, a private liberal arts institution in New Jersey, sought to modernize its website to serve better its diverse student body, faculty, and stakeholders. Their legacy WordPress platform was outdated, difficult to navigate, and lacked personalization. By partnering with Konabos and Pleos Agency, the university successfully transitioned to Xperience by Kentico, creating a scalable, user-centric, and mobile-optimized digital experience.
Challenge
Centenary University faced significant challenges with its outdated WordPress website, which struggled to meet the evolving expectations of students and faculty. The lack of personalization features, poor mobile optimization, and cumbersome content management system made it difficult for users to find relevant information and for the marketing team to update content efficiently. As a result, engagement rates were low, and the university’s digital presence failed to reflect its modern academic offerings and student-centered approach.
Our Approach
To address these challenges, Konabos partnered with Pleos Agency to migrate Centenary University’s website to Xperience by Kentico. Through comprehensive user research and a modular content strategy, we designed an intuitive and engaging digital experience tailored to students, faculty, and alumni. The transition to a mobile-first, hybrid architecture ensured scalability and future-proofing, while streamlined workflows empowered the marketing team to create and update content easily.
Results
The digital transformation resulted in a 40% increase in website engagement, significantly reducing bounce rates and improving user retention. Load times were reduced by 25%, providing visitors with a faster and smoother experience. The new system also improved content publishing efficiency by 50%, enabling the marketing team to manage content independently without heavy reliance on developers. With enhanced navigation and stronger calls to action, the university successfully elevated its online presence and strengthened its connection with prospective and current students.
Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Testimonials
I will not hesitate to select Konabos as a training provider again in future.
Olga Novikova
Manager, Talent Development
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Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology
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Konabos was instrumental in improving the stability and performance of our website. They pinpointed the issues and clearly communicated the plan to resolve them. Konabos also made themselves available for troubleshooting at a moment's notice, which was very reassuring.
Denise Moorcraft
Director Application Services
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Konabos demonstrated unmatched expertise in our American Bath Group kiosk development. Their commitment to excellence and timely delivery resulted in a cutting-edge and user-friendly product that elevated our brand and significantly enhanced customer engagement. From design to implementation, Konabos’ dedication to understanding our unique needs set them apart. We highly recommend their services to anyone seeking innovation and “true” collaboration.
Jason Burdette
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We were not sure whether updating our legacy systems would help or if we were sunk; Konabos really helped us gain clarity of our options to achieve our envisioned future state.
Holly Keily
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We walked away from meetings with Konabos saying, Wow these are the kind of recommendations that we need and there was no beating around the bush. What really helped deliver the best experience, was the fact that Konabos is personally invested in what we are doing here at Toastmasters.
Bianca Montoya
Design Team Manager
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Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
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I will not hesitate to select Konabos as a training provider again in future.
Olga Novikova
Manager, Talent Development