Builder Spec Cart Simplifies Sales Enablement and Consumer Access
Konabos is not a vendor. They are a partner. In our partnership, there is a genuine concern for the individuals and our organization at American Bath Group.
Akshay and his team at Konabos have been instrumental in helping support and advance our digital platform. More importantly, they listen to what direction we want to go and offer options and solutions to us. They are true partners in every sense, and we're thankful for them.
Michael D'Orio
Director of Marketing
85%
reduction in time spent assembling specification packages
60%
faster quote turnaround time
6
hours saved per sales rep per week
Project Brief
ABG needed a scalable, consistent way for sales representatives to generate professional product specification packages. Previously, representatives manually downloaded individual spec sheets, assembled cover pages, and merged PDFs to create quote-ready documents. This approach was time-consuming, inconsistent, and prone to errors.
Konabos designed and built the Builder Spec Cart to automate and standardize this workflow. In parallel, the solution extends beyond sales teams by allowing consumers and DIY professionals to access individual builder spec sheets directly from product detail pages.
Challenges
Sales representatives spent hours manually assembling specification documents
Inconsistent formatting and branding across sales materials
High risk of human error during manual PDF assembly
No easy way for consumers or DIY users to access product specifications independently
Our Approach
Konabos delivered a single solution that supports both internal and external audiences.
For Sales Representatives
- Add multiple products to a centralized Builder Spec Cart
- Automatically generate a single branded PDF containing a cover page, sell sheet, and product spec sheets
- Download and share professional documentation instantly
For Consumers and DIY Professionals
- Access individual builder spec sheets directly from product detail pages
- Retrieve precise product specifications without engaging a sales representative
Results
The Builder Spec Cart delivered measurable improvements across sales enablement, operational efficiency, and customer experience.
- 85 percent reduction in time required for sales representatives to assemble specification packages
- 5x faster creation of complete, branded PDF spec documents compared to manual workflows
- 6 hours saved per sales representative per week, previously spent downloading, merging, and formatting PDFs
- 100 percent standardized document output across all ABG brands and product lines
- 90+ percent reduction in formatting inconsistencies and manual assembly errors
- Near-zero document errors, improving accuracy and confidence in customer-facing materials
- 60 percent faster quote and specification turnaround time, helping sales teams respond more quickly to builders, contractors, and distributors
- Thousands of SKUs supported through a single, scalable workflow
- Dozens of product combinations supported per Builder Spec Cart without performance degradation
- Used across all of ABG product sites, ensuring consistent access for both internal teams and external users
- 100 percent self-service access to individual spec sheets for consumers and DIY professionals
- Reduced inbound requests for basic product specifications, freeing sales teams to focus on higher-value interactions
- Improved brand perception through consistent, professional, and polished documentation
- Higher satisfaction across sales, marketing, and customer-facing teams due to simplified workflows and improved usability
Customer Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Customer Testimonials
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology
Customer Testimonials
Konabos was instrumental in improving the stability and performance of our website. They pinpointed the issues and clearly communicated the plan to resolve them. Konabos also made themselves available for troubleshooting at a moment's notice, which was very reassuring.
Denise Moorcraft
Director Application Services
Customer Testimonials
We were not sure whether updating our legacy systems would help or if we were sunk; Konabos really helped us gain clarity of our options to achieve our envisioned future state.
Holly Keily
Research Department Manager
Customer Testimonials
Konabos demonstrated unmatched expertise in our American Bath Group kiosk development. Their commitment to excellence and timely delivery resulted in a cutting-edge and user-friendly product that elevated our brand and significantly enhanced customer engagement. From design to implementation, Konabos’ dedication to understanding our unique needs set them apart. We highly recommend their services to anyone seeking innovation and “true” collaboration.
Jason Burdette
EVP MarCom and CX
Customer Testimonials
We walked away from meetings with Konabos saying, Wow these are the kind of recommendations that we need and there was no beating around the bush. What really helped deliver the best experience, was the fact that Konabos is personally invested in what we are doing here at Toastmasters.
Bianca Montoya
Design Team Manager
Customer Testimonials
Konabos is not a vendor. They are a partner. In our partnership, there is a genuine concern for the individuals and our organization at American Bath Group.
Akshay and his team at Konabos have been instrumental in helping support and advance our digital platform. More importantly, they listen to what direction we want to go and offer options and solutions to us. They are true partners in every sense, and we're thankful for them.
Michael D'Orio
Director of Marketing
Customer Testimonials
I will not hesitate to select Konabos as a training provider again in future.
Olga Novikova
Manager, Talent Development
Customer Testimonials
Konabos’ recommendations and detailed documents helped us with the cultural shift to make the next moves toward a robust digital future.
John Lurquin
Chief Marketing and Development Officer
Customer Testimonials
Konabos is like an extension of ABG's team. They are honest and trustworthy in highlighting ways we can better utilize our resources to save money.
Marc Lamothe
Director Of Web Technology