Vaishali Dialani - Senior Customer Experience Strategist
25 Sep 2023
Ever since my recent discussion on the significance of CX, there's been a heightened curiosity on the topic. I've been asked time and time again, "What is CX?" and "How does it intertwine with the project lifecycle?" Allow me to elaborate.
Being immersed in the intricacies of the digital world for years, I've observed that many tend to miss the bigger picture. As a customer experience (CX) professional, my foremost task is to perceive things holistically. It's not merely about the technology or the operations; it's about the people – the customers.
When you embark on the journey of understanding CX, the initial step is to identify the pain points of the customers. But who are these customers? They are diverse, varying in preferences, habits, and pain points. Therefore, our first endeavor is to assist them in self-awareness – a task easier said than done. Only when we recognize their surface-level issues can we delve deeper, categorizing them and subsequently strategizing solutions.
Strategy is the backbone of effective CX. By categorizing customer issues, we can tailor solutions, drawing on the strengths of the organization and addressing its weaknesses. As an analyst, my role involves understanding these personas – the fictional characters that represent real-world users. Crafting these personas requires developing frameworks that act as guides for the organization. These tools help address specific issues, whether they stem from operational hiccups or broader organizational challenges.
For instance, consider a scenario where a company's operations falter, leading to unsatisfactory user experiences and, consequently, a drop in user retention. At first glance, it seems like an operational issue. However, it’s imperative to note that any challenge the business confronts inevitably reverberates through the customer experience.
There's a prevailing misconception that CX is isolated, limited to addressing direct customer complaints or feedback. In reality, the domain of customer experience is expansive. Whether it's a hiccup in operations, a glitch in technology, or even a challenge in employee engagement, if it affects the customer, it's a CX issue. Essentially, every problem a business grapples with invariably falls under the umbrella of customer experience.
In conclusion, while technology and operations form the spine of an organization, CX is its soul. By understanding and embracing the strategic dimension of CX, organizations can enhance their user engagements, ensuring that their services resonate deeply with their clientele. As we tread further into the digital age, let's remember that while numbers and statistics matter, at the heart of every business endeavor, it's the human connection that truly counts. If you've had any intriguing CX challenges or stories, I’m all ears. Let's dive deep into the world of customer experience together.
Navigating the intricate terrains of Customer Experience might sometimes feel overwhelming. Remember, you're not alone on this journey. At Konabos, we deeply believe in empowering and guiding businesses towards creating unforgettable experiences. Let's collaborate and craft the perfect CX strategy, tailored just for you. Success is a path we'll walk together.
Strategy driven customer experience professional for 5+ years, recognized for creating human centered design systems for complex digital products and leading marketing initiatives across diverse industries from advertising, education and fintech.
With a collaborative mindset to make a difference, Vaishali loves to understand customer needs, map out across the board customer journeys, be the voice of customer and develop effective operational processes to drive customer adoption and business success.
Recognized as CXPA’s emerging leader 2022, she is believes in the power of making customer experiences simple and seamless.