Over the years managing digital experience projects for enterprise clients, one recurring challenge I’ve seen is managing multiple CMS-based projects simultaneously without losing focus. Whether you’re supporting a Kontent.ai implementation for a global manufacturer or creating new Sitecore components for a major healthcare institution, context switching between platforms, priorities, and stakeholders can be overwhelming. 

At Konabos, we work across a diverse ecosystem of CMS platforms (Sitecore, Umbraco, Xperience by Kentico and Kontent.ai) which add flexibility to our clients but also complexity for our delivery teams. This blog post explores some strategies we use to manage this complexity without burning out, as well as other strategies that we are yet to use but through research they seem to ensure that quality and performance remain consistent across platforms and clients. 

1. Structure project teams around platform capabilities 

Not all CMS platforms are created equal, and that’s a good thing. 

One of the best things we’ve done is organize our internal teams and delivery skills around each platform. This makes it easier to assign team members with the right depth of expertise, reuse templates, and standardize integration patterns. For example: 

• Sitecore projects often involve deep integration with marketing stacks and personalization frameworks. 
• Kontent.ai builds may focus more on front-end agility and API integrations. 

Structuring this way reduces onboarding time, sharpens focus, and helps avoid the chaos of jumping between completely different ecosystems on the same day. 

2. Build and maintain a skill matrix 

With projects running across multiple CMS platforms at once, you need a skill map of your team, not just who’s certified, but who’s an expert in specific use cases. 

It would be very beneficial to have a matrix that includes platform proficiency, business domain knowledge, and level of comfort with related tools (e.g., Jamstack, personalization engines, etc.).  

This is not an easy task, but if implemented it would keep project teams sharp and cross-trainable, without over-relying on a single SME per platform. 

3. Standardize Delivery and QA as much as possible 

Each CMS has its quirks—some offer visual editing and component reusability; others are more developer-led. But that doesn’t mean every project needs its own delivery playbook. 

A standardized QA and delivery frameworks that scale across platforms would include: 

• Shared checklists for cross-browser and accessibility testing 
• Content modeling principles that align with atomic design 
• Deployment pipelines that adapt to cloud-native and hybrid environments 

These practices don’t just reduce duplication, they create a sense of rhythm and predictability across teams, even when juggling very different client needs. 

4. Prioritize well-being and balance 

We must agree that burnout is real, especially in consulting. When managing multiple demanding clients with varying expectations, it’s easy for teams to default in reactive mode. 

We’ve learned to build margin into our projects by: 

• Conducting regular wellness check-ins, not just status updates 
• Normalizing time off after high-pressure releases 
• Celebrating small wins and acknowledging the mental load of juggling platforms, clients, and shifting priorities 

Consistent delivery across CMS platforms isn’t just about tools and talent, it’s about energy. Protecting that energy is what helps teams stay creative, responsive, and deeply engaged. 

To sum up, managing multi-client CMS programs doesn’t have to feel like spinning plates on a moving treadmill. By organizing platform strengths, investing in knowledge-sharing systems, creating standardized delivery playbooks, and protecting your team’s mental bandwidth, you build a delivery culture that’s both high-performing and sustainable.