How to create customer loyalty programs using Sitecore Experience Commerce and Email Experience Manager

Akshay Sura - Partner

31 Aug 2018

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Kamruz and I are presenting at the Sitecore Symposium on Wednesday, October 10th at 10 AM. Our presentation topic is: How to create customer loyalty programs using Sitecore Experience Commerce and Email Experience Manager.

As the title suggests we will be tackling Sitecore Commerce and a couple of user journeys on using the loyalty system we have built.

We have a ton of material to cover and hopefully we will get to go over everything. Lots of demos and code to go through and light on slides.

Here is an outline of the talk:

  • Intro to Sitecore Commerce
  • Sitecore Commerce and extensibility
  • Demo time! – #1 -> Showcase a new user journey on purchasing product, receiving points, ExM and Marketing Automation Magic!
  • Demo time! – #2 -> Showcase an existing user journey purchasing product, receiving points, paying with points, cross promotion and Marketing Automation.
  • Demo time! – #3 -> Showcase an existing dormant user journey – using Marketing Automation to increase existing customer sales and point promotions.
  • Analytics overview and what we have collected so far.

Going through code and showcasing Sitecore Commerce 9 Extensibility. (If Time Permits)

  • Commerce Visual Studio Solution Review
  • How to setup your commerce solutions
  • Creating a Plugin
  • Customizing Customer, Order, Orderlines
  • Creating a new payment processing functionality
  • Setup of ExM and Marketing Automation
  • Setup personalization to cross promote based on points
  • and more….

Also Read: Video of our Sitecore Symposium 2018 Talk - How to create Customer Loyalty Programs using Sitecore Experience Commerce and Email Experience Manager?

We hope to get this done in 45 mins, so get ready and attend the only commerce talk you will need at the Symposium.

If you have any questions or concerns, please get in touch with me. (@akshaysura13 on Twitter or on Slack).

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Sitecore Commerce

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Akshay Sura

Akshay is an eight-time Sitecore MVP who has spent more than a decade working exclusively on Sitecore projects.

In addition to his work as a solution architect, Akshay is also one of the founders of SUGCON North America 2015, SUGCON India 2018 & 2019, Unofficial Sitecore Training, and the Sitecore Slack.

Akshay founded and continues to run the Sitecore Hackathon. As one of the managing partners of Konabos Consulting, Akshay will continue to work with clients to lead projects and mentor their existing teams.


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