Akshay Sura - Partner
9 Feb 2023
Google Analytics 4 is the next generation of web and app analytics, replacing Universal Analytics. On July 1st, 2023, all standard Universal Analytics properties will stop processing new hits, making the switch to GA4 a must for all website and app owners.
The migration to GA4 is straightforward and provides the following:
This will allow you to get complete and accurate insights into consumer behavior across the web.
Here are the essential steps to make the switch to GA4:
You'll need to put in more effort for more advanced setup needs, such as custom events, e-commerce, data import, and more. But once you've completed these steps, you'll be on your way to getting the actionable, privacy-safe customer insights you need with Google Analytics 4.
So, what's next? Check out your reports or try the Explore playbook to learn how to answer common business questions with GA4. With GA4, you'll be equipped to make data-driven decisions for your business and stay ahead of the curve.
Useful Link: [GA4] Make the switch to Google Analytics 4
If you have any questions or concerns, please get in touch with me. (@akshaysura13 on Twitter or Slack).
Akshay is an nine-time Sitecore MVP who has spent more than a decade working exclusively on Sitecore projects.
In addition to his work as a solution architect, Akshay is also one of the founders of SUGCON North America 2015, SUGCON India 2018 & 2019, Unofficial Sitecore Training, and the Sitecore Slack.
Akshay founded and continues to run the Sitecore Hackathon. As one of the managing partners of Konabos Consulting, Akshay will continue to work with clients to lead projects and mentor their existing teams.
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