From Monolithic to Agile: A Transformation Story with

Akshay Sura - Partner

11 Jul 2023

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In today's fast-paced digital landscape, businesses must be agile and efficient in managing their content to stay ahead. However, many organizations are trapped in monolithic content management systems (CMS) that hinder their ability to adapt and grow. The rigid nature of these platforms limits customization, slows down content deployment, and hampers revenue-generating opportunities. This blog post unveils the inspiring journey of American Bath Group as they transformed from a monolithic system to an agile powerhouse with the help of

Breaking Free from the Monolith: American Bath Group, a leading player in the bathroom fixtures industry, faced numerous challenges with its legacy CMS. Duplicative content creation efforts, dependencies between business and IT teams, and an ineffective system architecture hindered their content operations, resulting in sluggish time-to-market for new content initiatives. Realizing the need for a modern, flexible solution, American Bath Group turned to

Enhanced Efficiency in Content Deployment: With, American Bath Group experienced a paradigm shift in content deployment. Previously, it would take months to transition an existing website to their platform. However,'s streamlined workflows and intuitive interface dramatically reduced this timeline to weeks. The platform empowered their content team to easily create, manage, and launch new pages without relying on IT involvement. The result? Accelerated time-to-market, allowing American Bath Group to stay ahead of its competitors.

Streamlined Daily Content Operations: The daily content operations at American Bath Group underwent a remarkable transformation.'s robust features enabled the marketing team to update and optimize content swiftly, reducing the turnaround time from days to minutes. The marketing team regained control and achieved seamless collaboration by eliminating the need for back-and-forth communication with the IT team. This newfound efficiency unlocked opportunities to focus on strategic initiatives, significantly boosting overall productivity.

Driving Revenue Growth through Enhanced Content Management: One of the most impactful changes by was in American Bath Group's revenue growth. With the platform's personalized and targeted content delivery capabilities, American Bath Group enhanced customer engagement across their digital touchpoints. This increased online sales as customers responded positively to the more impactful and tailored content experiences. By leveraging's advanced content management capabilities, American Bath Group achieved a year-on-year increase in online sales, exceeding their expectations.

The success story of American Bath Group's transformation from a monolithic CMS to an agile content management powerhouse with is a testament to the remarkable benefits of embracing digital transformation. By adopting a flexible and intuitive CMS solution, American Bath Group eliminated operational inefficiencies, accelerated content deployment, and drove significant revenue growth. Their experience inspires other businesses seeking to break free from monolithic systems and unlock their full potential.

To learn more about the transformative power of, refer to the comprehensive study conducted by Forrester Consulting, titled "The Total Economic Impact™ Of CMS Platform" (Forrester Consulting, 2023). It provides empirical evidence of the profound benefits organizations can achieve through digital content management innovation.

If you have any questions or concerns, please contact me. (@akshaysura13 on Twitter).

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Akshay Sura

Akshay is a nine-time Sitecore MVP and a two-time In addition to his work as a solution architect, Akshay is also one of the founders of SUGCON North America 2015, SUGCON India 2018 & 2019, Unofficial Sitecore Training, and Sitecore Slack.

Akshay founded and continues to run the Sitecore Hackathon. As one of the founding partners of Konabos Consulting, Akshay will continue to work with clients to lead projects and mentor their existing teams.

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