Efficiency and Customization: The Advantages of Online Configurators for Manufacturers and Customers

Akshay Sura - Partner

14 Feb 2023

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Online configurators, 3D configurators, and AR/VR technologies are transforming how customers design, visualize, and purchase products in the manufacturing industry. These tools offer a more immersive and interactive experience, allowing customers to customize their products and see how they will look and function in their space.

Online configurators allow customers to design their products online, selecting from various options and features to create a product that meets their specific needs. They can see their design in 3D and make changes in real time, ensuring that the final product is exactly what they want. This saves time and money for the customer and benefits the manufacturer, reducing the time and cost of designing custom products and the potential for errors and miscommunication between the customer and the manufacturer.

3D configurators offer a more detailed and accurate design experience, allowing customers to experiment with different colors, textures, and materials and see how different options will look in the final product. They can see their product from all angles, rotate it, zoom in and out, and make real-time changes. 3D configurators can also help manufacturers reduce costs and improve the efficiency of the manufacturing process by allowing customers to design their products and identify any issues or problems with the design before manufacturing begins.

AR and VR technologies allow customers to visualize how a product will look and fit in their space, providing a more immersive and interactive experience. With AR, customers can use their smartphone or tablet to superimpose a virtual image of the product onto their real-world surroundings. At the same time, with VR, they can be immersed in a virtual environment where they can see how a product will look and function in a space. These technologies can also measure and visualize products more accurately, reducing the risk of errors and mistakes during the design process.

One of our customers has rolled out two configurations, one that is a custom configurator based on product data, and the other which is a 3D configurator based on 3D renderings and pictures. Here are the videos showcasing the configurators.



Overall, online configurators, 3D configurators, and AR/VR technologies play an increasingly important role in product configurations, providing customers with a more immersive and interactive experience. They can improve customer satisfaction, reduce costs and errors, and increase the efficiency of the manufacturing process. With continued growth and innovation in these technologies, we can expect to see even more transformative changes in the manufacturing industry in the years to come.

If you have any questions or concerns, please get in touch with me. (@akshaysura13 on Twitter or Slack).

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Akshay Sura

Akshay is a nine-time Sitecore MVP and a two-time Kontent.ai. In addition to his work as a solution architect, Akshay is also one of the founders of SUGCON North America 2015, SUGCON India 2018 & 2019, Unofficial Sitecore Training, and Sitecore Slack.

Akshay founded and continues to run the Sitecore Hackathon. As one of the founding partners of Konabos Consulting, Akshay will continue to work with clients to lead projects and mentor their existing teams.

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