ADA and AODA compliance using Sitecore Content Hub Image Alt tags

Akshay Sura - Partner

21 Sep 2020

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We are currently working with one of our customers on AODA compliance. As we are migrating content from our Sitecore XP to Sitecore Content Hub, we realized that the Image Alt tags which are usually different from the Name or the Title of the image.

In our case, the Title of the image is used by the Content Authors for searching and internal purposes. This meant that we need to use the custom Alt field on the Content hub as the Alt when an image is selected on Sitecore XP.

First, we tried looking into customizing the Sitecore DAM Connector. The Sitecore DAM connector has two parts, one which is implemented as Commands and the other which is implemented using JavaScript.

When you upload your Images to Sitecore Content Hub DAM, it adds the Filename and Title automatically while processing the upload. The results differ based on the metadata of your images. Here is an example. 

In our case, we added an additional field called Alt to store the proper compliant text. Once we add it to the M.Asset schema, we can add a value in the field. 

Lets take a look at how this looks in the Sitecore XP by using the Sitecore Content Hub DAM Connector. 

As you can see, it uses the title by default. As mentioned, we tried to find a solution by customizing the Sitecore Content Hub DAM connector. Thanks to Yannick Wautelet and Sumith Damodaran, we found a solution that did not need any code but you do need the Super User access to your Sitecore Content Hub instance.

Go to the Manage section and select the Pages section. Select the Sitecore DAM Connect page. You would have to do the following actions on Approved Assets and Pending Approval.

Here change it to the Alt field you want to use. 

Also, add the Alt field to the fields collection. 

Once this is done, head back to your Sitecore CMS and select the asset. You will see the value from your Alt showing up. 

Accessibility for Ontarians with Disabilities Act - AODA

The standards of the AODA mandate how organizations must remove and prevent barriers for people with disabilities. The AODA standards govern how organizations can offer services that meet the needs of all Ontarians, including citizens with disabilities.

Section 14 Accessible Websites and Web Content - defined the requirement for the website content.

By January 1, 2021, all internet websites and web content must conform with WCAG 2.0 Level AA

The Americans with Disabilities Act - ADA

The Department of Justice published revised ADA Compliance regulations for Titles II and III of the Americans with Disabilities Act of 1990 (ADA) in the Federal Register on September 15, 2010. These ADA Compliance regulations adopted revised, enforceable accessibility standards called the 2010 ADA Standards for Accessible Design “2010 Standards”.

If you have any questions, please get in touch with me. @akshaysura13 on Twitter or on Slack.

Useful Links

Web Content Accessibility Guidelines (WCAG) The Act (AODA) Complying with AODA WCAG 2.0 Distinguishable Content Image text alternatives (“alt text”)

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Content Hub

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Akshay Sura

Akshay is an eight-time Sitecore MVP who has spent more than a decade working exclusively on Sitecore projects.

In addition to his work as a solution architect, Akshay is also one of the founders of SUGCON North America 2015, SUGCON India 2018 & 2019, Unofficial Sitecore Training, and the Sitecore Slack.

Akshay founded and continues to run the Sitecore Hackathon. As one of the managing partners of Konabos Consulting, Akshay will continue to work with clients to lead projects and mentor their existing teams.


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